As part of the TVL Campaign (2010/2011), and the TVL Intelligence tool, I created several banners highlighting TVL’s focus on home movers. Some of the banners were timeline animations drawing attention to updating your TV license. This was achieved by showing a series of other items commonly bought when moving house. Other banners were produced specifically for placement on targeted sites, for example, Ebay. These banners showed an image of a searched item along with a buyers suggestion to update their TV license. This was developed via the use of Flash vars which corresponded to a list of pre-defined categories.