smart Diesel (2009) is a Flash MPU banner for the ‘fourTwo’ diesel smart car, which emphasises it’s economical mileage. It did this by utilising the Google-maps api and showing the distance the user could travel on one tank of fuel. The user entered their post-code and a route was plotted on to the map to show which nearest city you could drive to on that single tank. Animations were used to emphasise the distance of the route, by panning across the map to the final destination. When finished, the user could repeat the process and plot a new route from another post-code.